Do you remember Geocities, the free Yahoo! websites? In the early 2000s, people would make "What You See Is What You Get" pages featuring dancing GIFs, tacky font, and tie-dye inspired backgrounds. Ah, those were the days. 

I loved making GeoCities websites.  One day, I decided to use the HTML editor with the help of the HTML help page for kids, Lissa Explains It All (referencing the Nickelodeon TV show, Clarissa Explains It All). Believe it or not, that website still exists in all it's vintage glory and the HTML help still works. 

Armed with my basic HTML and CSS knowledge, I made all sorts of websites and uploaded my original art. I collected cool MIDI files of my favorite music and linked them to drop-down menus so you could listen to music while you looked at my page. Building websites was a great hobby and served me well when I applied for jobs that needed website support. 

When I decided to open my own business in 2020, I needed minimal start-up costs. Covid was not easy for anyone and my husband was on furlough for the foreseeable future. 

Enter Neocities. 

Neocities' goal is 

"to enable you to harness the creativity, beauty, and power of creating your own web site. To rebuild the web we lost to automation and monotony, and make it fun again."

The basic account is free with no ads. That's even a step up from Geocities which would have a sidebar ad. You do need to code it yourself and you can't use a domain name until you become a supporter. But, if you don't mind it looking like an early 2000s website, you may get away with basic HTML from Lisa Explains It All. I built my website with the help of a free Bootstrap tutorial I found using a Google search which brought my page into the 2020s!

A supporter account from Neocities costs $5 per month. The next step was to make a domain name. I bought a Google Domain name for $12/year. 

Now I have a website that I built myself that is online for only $6/month. I am pretty proud of this accomplishment if I do say so myself! If you are good at teaching yourself new skills, I highly recommend this route as an option to save money. 

Click here to see my website. 

If you have a website, how did you create it and host it? 

-Jenny

How has my goal to put out 25 physical advertisements for my piano studio gone?

I felt very discouraged by the lack of responses because this campaign was ultimately very expensive and I would need three new students to break even from this loss. I have a feeling that maybe people were expecting a video, but the ad was merely a picture. I know my homemade website also loads slowly and wasn't very engaging at the time.

How has my overall goal to get 2 new piano students by June 30 gone?

The brother of my current student signed up in March! I was halfway to my goal. 

I decided to go through my contact spreadsheet and text two friends of mine who inquired. After texting them, 1 signed up! I had reached my goal and she started a week ago.  

Then, at church, a new friend of mine from my worship team inquired about lessons and she was very serious. She signed up and started 2 weeks ago. 

My goal has not only been accomplished, but has exceeded my expectations. 

My happy ending is that I have earned back the Google Ad cost; just not in the way I was expecting. 

What are your goals for 2023 and how close are you to achieving these goals?

Starting Out

You are a pianist with years of experience in taking lessons, practicing, and performing various songs and pieces.  It is a passion of yours and you feel it has been elevated above a hobby for you; however, you are looking for a profession in which to use your skills.  If you find that you enjoy imparting your knowledge to other people, perhaps a profession in piano teaching is for you!  If so, welcome to the community! 

*As an independent contractor, you will receive a 1099 from the school and file your own self-employment taxes.  There are other important things for you to know as a contractor that I hope to talk about in a future post. 

If you are able to open your own private studio in your home or by renting a local community location, such as a church, you are responsible for not only teaching, but all of the administrative tasks listed above!  

When I decided to open a private studio in my apartment last year, the pandemic had started a few months prior and my husband was home while we waited for his work to reopen.  He would be available to watch our small children while I taught. My model was to use Skype for online lessons and I began working on structuring my studio. This post is about how to present a professional image as a piano teacher.

Becoming an Independent Teacher

There are so many facets to starting up a business.  Today's topic is how to present a professional image for your piano studio with studio documents.  The resource that I use to guide me in this endeavor is a book by Dr. Beth Klingenstein called "The Independent Piano Teacher's Studio Handbook: Everything You Need to Know for a Successful Teaching Studio."  I took classes with her and her handbook is about 2-inches thick and contains everything that was included in her college piano pedagogy course.  It is an invaluable resource and will give you a step-by-step guide to starting your studio.  I highly recommend purchasing this book. 

Presenting a Professional Image with Branding

I hired a graphic designer and her price for an extended branding package was $300 that included a logo, business card, stationery, ads, product design, social media posts, and a website.  I opted out of the website since I had already coded my own, so she reduced the price. She interviewed me for insight into my business goals and aesthetic preferences.  

Then I received multiple logo possibilities and she included 2 revisions once I chose the one I liked.  

Logo Design Options and Color Scheme Options

I chose logo 1 and color scheme b. Then we revised the logo together. She drew the piano herself. I love the finished product! 

Final Draft of Logos and Color Schemes

The final drafts of the logo included black-and-white, ombre, light purple, dark purple, and white with a transparent background for the navigation bar on my website (see below). 

Next, she designed my business cards, stationery, and ads using this logo, the color scheme, and various public domain pictures. I sent these designs to Smartpress.com, which is one of my favorite printers. They have many options for paper weight, color, and gloss. They give feedback about the clarity of the images provided and give a digital proof to review before they print. Communication is very good and the turn around time and shipping cost is reasonable. 

Here are pictures of the finished printed products. 

Welcome Card and Business Card

I created the welcome cards specifically for my online students because I give sticker rewards. I ordered the welcome cards to be the size of a typical character sticker sheet and included that in the mail.  Since I resumed in-person lessons with masks in the fall, I still send the cards with the sticker sheets after the student enrolls, and I'm also able to give more stickers and prizes as well! 

My letterhead stationery is used on studio documents, such as my studio policy, calendar, and registration form.  

Letterhead

Below are examples of the social media and newspaper ads. 

    

Facebook Sidebar Ad and Newspaper Ad

Sadly, my neighborhood newspaper closed the week before I was going to submit my ad. I'm considering buying an ad in a newspaper with a larger audience.  I did pay for a few Facebook Ad campaigns, but I didn't receive any inquiries. 

I also received a product design and mockup, however I don't currently want to order 300 t-shirts or tote bags, since all the product printing sites want bulk orders, so I haven't used this design yet. 

Product Design Mock-up

A style guide including the fonts used in the design products, hexadecimal colors, and explanations of how to use the social media posts was included in the final package as well. She mailed me a thumb drive with all of the designs in various formats such as JPEG, PDF, and Adobe Illustrator and she shared a folder on Google Drive as she completed each individual project. 

I am very happy with my choice to order this package and I highly recommend at least having a logo designed for your private studio. If you are interested in hiring this graphic designer, please email me at jennifermeltonpiano[at]gmail.com for a referral. (I am using brackets around at to protect my email address from spam bots.)

Designing My Website

After I received my logo, I added it to the left corner of my website on the navigation bar.  Coding has been a hobby of mine since I was in high school, so I coded my own home page using a Bootstrap tutorial.  I am a supporter on Neocities (modeled after the mid-2000s GeoCities hosting site!) and I purchased my domain name from Google Domains. I pay Neocities $5 a month to host my site and I pay Google $1 a month for my domain.  

Website Home Page jennifermeltonpiano.com

I did try Google Ads to promote my website. I received 3 leads from that campaign.  I am now applying SEO to my website to try to promote its listing on search engines for free.  I may update about how to use SEO in the future. 

Finally, my email signature contains my photo and my information, including links to my Facebook and SoundCloud. I used WiseStamp to generate the logo and Gmail is my email host. 

Email Signature

If you have any questions about presenting a professional image for your piano studio or if you would like to share your ideas, please post in the comments below!

-Jenny