6.28.2023

🤔 Case Study: Student Brings a Song Above His Current Skill Level

June 28, 2023 0 Comments

Ryan's Story

In the spring of 2016, Ryan was preparing for his high school's Asian American Club Show and wanted to accompany his friend on a popular K-Pop song, "Eyes, Nose, Lips" by Taeyang. Ryan's skills grew dramatically from the motivation to reach this goal. He played quickly and fluidly as he interpreted music that was more difficult than what had been presented in his method series thus far.

When we reached the end of the song, we found that it moves up a half step to a key that Ryan hadn't previously learned! The key signature had five flats when the previous key had no flats or sharps. I quickly pulled out my notebook and drew a keyboard. Using small fish stickers, I color-coded the keys and put the matching fish above each chord on his music; he quickly mastered the ending in time to audition for this festival.

Ryan and his friend performed this song beautifully to the ecstatic cheers of their peers. I was so proud of him! At the following spring recital, his mom thanked me for inspiring him to love the piano.

Here is the video of Ryan and his friend's performance. 


What are your student success stories? 

-Jenny



6.21.2023

🥅 Vocational Goal Update #2

June 21, 2023 0 Comments

How has my goal to put out 25 physical advertisements for my piano studio gone?

After my previous goal post (no pun intended), I decided to invest in Google Ads after reading a business advice blog for piano teachers. Unfortunately, after spending $325 for 941 clicks and 83,400 views, I was only contacted by one person who ultimately ghosted me. Therefore, I will not post the name of said blog because I can't endorse it at this time.

My statistics showed that the bulk of my clicks were from YouTube and were shown on piano tutorial videos. I limited these ads to nearby zip codes and times, but YouTube didn't fit the audience whom I was expecting. I was hoping for Google searches for "piano lessons near me". 

YouTube Ad


I felt very discouraged by the lack of responses because this campaign was ultimately very expensive and I would need three new students to break even from this loss. I have a feeling that maybe people were expecting a video, but the ad was merely a picture. I know my homemade website also loads slowly and wasn't very engaging at the time.

Fortunately...

How has my overall goal to get 2 new piano students by June 30 gone?

The brother of my current student signed up in March! I was halfway to my goal. 

I decided to go through my contact spreadsheet and text two friends of mine who inquired. After texting them, 1 signed up! I had reached my goal and she started a week ago.  


Then, at church, a new friend of mine from my worship team inquired about lessons and she was very serious. She signed up and started 2 weeks ago. 

My goal has not only been accomplished, but has exceeded my expectations. 

My happy ending is that I have earned back the Google Ad cost; just not in the way I was expecting. 

What are your goals for 2023 and how close are you to achieving these goals?

-Jenny