🥅 Vocational Goal Update #2

How has my goal to put out 25 physical advertisements for my piano studio gone?

After my previous goal post (no pun intended), I decided to invest in Google Ads after reading a business advice blog for piano teachers. Unfortunately, after spending $325 for 941 clicks and 83,400 views, I was only contacted by one person who ultimately ghosted me. Therefore, I will not post the name of said blog because I can't endorse it at this time.

My statistics showed that the bulk of my clicks were from YouTube and were shown on piano tutorial videos. I limited these ads to nearby zip codes and times, but YouTube didn't fit the audience whom I was expecting. I was hoping for Google searches for "piano lessons near me". 

I felt very discouraged by the lack of responses because this campaign was ultimately very expensive and I would need three new students to break even from this loss. I have a feeling that maybe people were expecting a video, but the ad was merely a picture. I know my homemade website also loads slowly and wasn't very engaging at the time.

Fortunately...

How has my overall goal to get 2 new piano students by June 30 gone?

The brother of my current student signed up in March! I was halfway to my goal. 

I decided to go through my contact spreadsheet and text two friends of mine who inquired. After texting them, 1 signed up! I had reached my goal and she started a week ago.  

Then, at church, a new friend of mine from my worship team inquired about lessons and she was very serious. She signed up and started 2 weeks ago. 

My goal has not only been accomplished, but has exceeded my expectations. 

My happy ending is that I have earned back the Google Ad cost; just not in the way I was expecting. 

What are your goals for 2023 and how close are you to achieving these goals?

-Jenny